Top Of Google

Google generates over 10 times the traffic of additional search engines. Google’s is the immense power and can make or break a company or project.

Reaching the top of Google is a huge challenge. Search engines have highly complex algorithms that attribute a value to every web page it indexes. It ranks every page on their relativeness to particular search results. Every SERP’s (search engine) algorithm is unique, although they have similar components as to what is important; their definition of what is important differs immensely.

Google:

• Are highly efficient at determining whether links are artificial
• Looks for natural growth over time
• Are heavily biased towards informational resources and industry trusted sites
• Are heavily biased towards the age and ‘trustworthiness’ of all sites
• Determines duplicate content and lowers the value of one content by comparing it against the other
• Places a big importance on anchor and link variations
• Are thematic in nature as opposed to keyword specific
• Has a unique quality score attributed to every link
• Are ever changing and by far the most intelligent search engine algorithm around

As you can see above if you rank in the top 2 spots you will be getting more than 4 times the amount of traffic than those underneath you.

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