You can forget most of what you knew about advertising agencies; the term is really outdated when it comes to promoting your business. What you are probably looking for is a digital advertising agency, or more accurately a full service digital marketing agency. Sounds complicated? It’s really not.

As the internet has evolved from a network of interlinked pages to the modern global network of social groups, platforms and applications, advertising agencies have changed tack to help you reach out to new consumers.

Services that are most in demand now include Search, Banner, Facebook, Video and Content/ Display advertising.

Briefly, here’s what each means:

Search Advertising

Advertising campaigns that target web users based on what they search for. This helps get you qualified visitors, in that they are already looking for your product or service. With a well-devised campaign, you can target specific niches and easily change your campaign to generate the best results. Google’s Pay Per Click (PPC advertising) is perhaps the best known.

Content / Display Advertising

Adverts targeted directly into several networks or by demograph matching. This is used to get your add onto related/ relevant sites. This way you get your advert in the right place, but only pay for it each time it gets clicked on. Example: an advert that runs before a clip hosted on YouTube.

Banner Advertising

Similar to display advertising but set into the banner of a blog, page or any web content; there are a number of spots where you can place an advert but it takes research and industry knowledge to know which are best.

Facebook Advertising

Increasingly important thanks to the time we all spend on Facebook. A very accurate way to target niche groups based on social demographic target markets – and one of the reasons that Facebook is worth so much. Facebook adverts appear on the right side of the page and a digital advertising agency can integrate these into any advertising campaign you create.

Video Advertising

That’s not making videos to advertise, it’s using the YouTube platform to deliver targeted advertising to its users. Again a very focused option, in a world that expects video content where text and images were once enough.

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