You can forget most of what you knew about advertising agencies; the term is really outdated when it comes to promoting your business. What you are probably looking for is a digital advertising agency, or more accurately a full service digital marketing agency. Sounds complicated? It's really not. As the internet has evolved from a network Read More
What to expect when working with an SEO firm
If you've realised that managing your web presence is far more time consuming than you previously thought, it's time to look for a Search Engine Optimization (SEO) firm. Often, despite your best efforts, you're just not able to either put aside the time, devote the resources or really have the expertise to create effective SEO changes. Read More
Webpage design for SEO
Getting your search engine optimization (SEO) right involves making decisions at all levels as you build your website. A website's design can affect how well viewed the page is, and not just viewed by human eyes… Google's algorithm has evolved and includes preferences to what is 'above the fold'. What this means is if you get Read More
Search Marketing: Perth and our digital future
Marketing is a discipline that's long been at the centre of economic prosperity. So when we look specifically at the digital economy and search marketing, Perth, as a city that's leading economic growth in Australia, again takes centre stage. By search marketing we mean the methods employed to get sites ranking well for search engines. As Read More
Web designers and SEO experts: How sharing skills helps
Ever worked with web designers who only ever talked about what a site looks like? I think we've all been there. As a business owner looking to create a viable online presence, you'll know that what a website looks like is important. But the conversations with your web designers should be a little more in-depth Read More
Marketing e-mails: Do’s and don’ts
We've all received them. Some are informative, others are more like spam, and pointless. Any marketing e-mail needs to have a point - otherwise it's pointless and counterproductive. When you are looking at creating marketing e-mails that go out to your database of followers, you should be very clear about what it is you hope to Read More
Mobile Marketing: Mobile Phones have Changed Everything
When people say mobile phone use is 'ubiquitous', what do they really mean? And what’s so significant about the uptake of mobile phone technology? Well, ubiquitous really means everywhere at the same time - as in everyone has one. And in some countries this is not far from the truth. Yet what's so special about this Read More
Why are SEO Articles so important?
Creating content is essential to help promote your web site. Why should a reader or potential customer ever return to your page if nothing ever happens? With SEO articles you can help prove the validity of your site in many ways, as well as keep fresh content filling your pages. Firstly, if your content contains the Read More
Digital Marketing Services – Why It’s Good to Let Someone Else Market your Business
"It's my business, I can sort out my own marketing services, right?" Of course you could. No one knows your business better than you. But when you are looking for digital marketing services and you're already rammed with every digital development that's flying around your sector, it's time to look for help. We know that you've Read More
Marketing on the Internet: a beginner’s guide
It's highly likely your company already has an online presence, perhaps a website. But you're missing out on massive opportunities if you've yet to grasp the wider possibilities that exists for marketing on the internet. Marketing your website Having a website is just the start. Many companies have created sites that never get seen or realise their Read More
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